Tips for Successful Sales Letters

You have a very short amount of time to reach out and grab your audience when sending a sales letter. We have researched tips on how to create a successful sales letter.

1. Be short. Keep sales letters short, concise and to the point. You literally have 3 seconds to reach the potential client. If your letter looks interesting or unappealing, they'll close or delete it immediately Tell them in one sentence what you can do with them and skip the intros. That can come later in the letter. Letters should be limited to only 4 or 5 sentences. The subject line of an email is where you'll first reach them -- it should be stellar and direct.

2. Be creative. Tell them what you can do for them, and tell them why they need you.

3. Reach out. Let them know you'd love to talk to them.

4. Demonstrate. Tell them what success your other clients have seen because of your work.

5. Specials. Give them an incentive for becoming a client.

Following these simple rules will assist you in reaching out to your target audience in the most effective manner.

Client Receives Coverage for Valentine's Day

Our client, Sustainable Sourcing, has seen a lot of wonderful success with their public relations campaign. Just in time for Valentine's Day their HimalaRose organic bath salts were reviewed on Greenwala and Eco Diva.

Both of these sites have a large readership translating into wonderful exposure for Sustainable Sourcing! They have seen great success in their campaign and continue to renew year after year.

If you would like to learn more about a public relations campaign and how it can help you please contact us . Feel free to read further success stories and testimonials from other clients as well.

Get A Week Of Viral Marketing Free!

We are happy to announce that we are offering a free week of viral marketing services for anyone who likes Libra Design and Media on Facebook!

Viral marketing is just like a virus. It spreads quickly and can have lasting effects. We create specific key word targets and search for them within blogs and other forums. Once we have found these blogs and forums, we put our own personal posting up, mentioning our clients’ products, and at that time we also include a live link. This is beneficial in two ways: it drives people to your site and it increases your page ranking within Google.

The deadline for this offer is Friday, January 28th. Now is the perfect time to give viral marketing a try for free!

We've Updated Our Web Site

Take a look at some of our work and connect with us at http://www.libradesignandmedia.com. If your business is sluggish in this economy, keep your long-term goals in mind. If you make an investment in your business today, you'll be working toward making your business thrive tomorrow. Let us help you create a new brand identity, a new web site, a public relations plan or a marketing plan. We're more than happy to talk to you, give you some ideas, answer questions or provide a quote!

Achieving Success Using Viral Marketing And A Public Relations Campaign

We have many clients who have achieved success even during these tight times by enlisting the help of Libra Design and Media. One of our clients, Vegan Chic, was in need of getting the word out about their unique business and its concepts. We began by implementing a fresh, effective public relations campaign that has resulted in highly targeted, national print media exposure, as well as various online articles reaching Vegan Chic’s primary market. As the business grew, the campaign expanded to achieve even better results by adding a successful viral marketing campaign which set about further reaching their audiences through blog articles and postings.

The success Vegan Chic has achieved with our services has been phenomenal! A recent name change dropped their Google ranking to a PR2 but through blog postings achieved with a viral marketing campaign and online product reviews brought about by their public relations campaign, Vegan Chic is back up to aPR5 and climbing in just a few short months. Vegan Chic is near their goal of once again being #1 in Google searches helping potential customers find them quickly and easily. The continued success of articles and reviews of their products has even allowed Vegan Chic to cancel expensive pay-per-click advertising they were paying for without seeing a downturn in sales!

Libra Design and Media would be happy to discuss your business and marketing goals and how our services can help you achieve success. Please feel free to contact us at http://www.libradesignandmedia.com/contact.shtml to ask questions or for a no obligation quote.

Marketing In A Tough Economy

The tough economy has had an impact on all aspects of our lives and business. Although the year has been challenging, and the challenges will continue as we look toward brighter times, now is the perfect time to make smart investments in your business. Libra Design and Media understands the obstacles and challenges many business are facing right now and we are confident that we can assist you in meeting your marketing goals and creating awareness of your products or services.

The biggest thing to remember is that the perspective still needs to remain on the long-term. The importance of making smart investments in your marketing and business plans are more prevalent now than ever. Libra Design and Media has assisted many companies during these tight times achieve goals, create brand awareness and reach their target market by making smart and creative marketing choices.

A fresh website is an investment that will have a lasting impact on your audience both now and in the future. A newly designed Web 2.0 site will create more consumer interest and allow for company growth and success. Viral marketing and public relations are effective and affordable ways to create brand awareness and reach out to your target audience. Promotion through social networking services is an excellent way to stay on top of your competitors and ahead of the curve.

At Libra Design and Media we offer a multitude of services to fit into all budgets. We would be happy to provide you with suggestions on how we can assist your business along with a free no obligation quote. Please feel free to contact us at http://www.libradesignandmedia.com/contact.shtml, we would love to hear from you. Check out success stories from our clients at http://www.libradesignandmedia.com/success_stories.shtml and testimonials at http://www.libradesignandmedia.com/testimonials.shtml.

Grow Your Green Business

If your business provides eco-friendly products to consumers, now is the perfect time to start or increase your marketing strategy. The December 2008 issue of Entrepreneur magazine reports that though consumers are concerned about the economy, they are still willing to pay more for green products. The issue states from the National Marketing Institute, “When consumers know a business is mindful of the environment, just over 54 percent say they’ll be more likely to buy its products or services.”

Viral marketing in particular is an excellent way for you to promote your green business while greatly reducing your carbon footprint. Public relations involves sample shipments, magazine publishing and other means of communication that require the use of paper and other natural resources. Viral marketing, on the other hand, is a greener way of increasing awareness about your business and product line, while also bringing more traffic to your website. Working through these social networks and creatively reaching your targeted audiences is key when consumers are selective with their spending habits, and we’ve devised a way to effectively, and affordably, reach these consumers.

We at Libra Design and Media enjoy a greener lifestyle and appreciate businesses dedicated to preserving our environment. Please feel free to contact us at http://www.libradesignandmedia.com/contact.shtml for a no obligation quote or to discuss ways in which we can help promote and grow your business. Follow Libra Design and Media on Twitter http://twitter.com/LibraMedia and visit our newly designed Facebook page at http://www.facebook.com/home.php?#/pages/Chippewa-Falls-WI/Libra-Design-and-Media/48770430958?ref=ts.