How Does Public Relations Differ From Advertising?

As a business owner, your main goal is to get your services or products in front of as many people as possible. Two ways in which to accomplish this is through advertising and public relations campaigns. While both are aimed to accomplish similar goals, public relations campaigns can be successful and more cost-effective, especially for small to medium sized businesses.

Advertising is a popular method for business owners to get their products noticed. You see them everywhere, in magazines, on television and online. Business owners are given the opportunity to make any claim they see fit to try to sell their products to consumers. Advertisements are not required to be newsworthy nor are they based on working with media professionals. Anyone can create and place an ad for a price. While on the topic of price, the price for advertising can be very high and can quickly drain an advertising budget.

A public relations campaign is a well thought out marketing strategy that is based on working closely with business owners and media professionals. Public relations campaigns consist of writing and distributing newsworthy press releases. Consistent contact is made with key media professionals at magazines, web sites, blogs and television. Unlike advertising, the type of exposure that comes from a public relations campaign is more valuable than advertising. Public relations campaign are a smart investment for most businesses, and will cost a fraction of what it would cost to advertise in any number of national publications.

Wish List for Better Business in 2012

What is on your business Wish List this year? Have you considered “More Publicity” and “Brand Awareness”?

As a business owner or leader you know these two things are important, but you don’t know how to go about doing anything about it. This is where Libra Design and Media can help you! You can keep doing business while we make your business more visible on the internet and through media.

Click on the link above for more information about viral marketing or a publicity campaign.

A Marketing Bouquet from Libra Design and Media

Libra Design and Media is blooming with new ideas for your marketing needs. We’ve assembled a bouquet of services to help you keep your products and services fresh and fragrant!

Now is the perfect time for a public relations or viral marketing campaign. Boost your web presence! How about media planning and publicity? Could your print media use an updated look? Don’t forget we’ll provide graphics and web design, too.

Client Receives Coverage for Valentine's Day

Our client, Sustainable Sourcing, has seen a lot of wonderful success with their public relations campaign. Just in time for Valentine's Day their HimalaRose organic bath salts were reviewed on Greenwala and Eco Diva.

Both of these sites have a large readership translating into wonderful exposure for Sustainable Sourcing! They have seen great success in their campaign and continue to renew year after year.

If you would like to learn more about a public relations campaign and how it can help you please contact us . Feel free to read further success stories and testimonials from other clients as well.

We've Updated Our Web Site

Take a look at some of our work and connect with us at http://www.libradesignandmedia.com. If your business is sluggish in this economy, keep your long-term goals in mind. If you make an investment in your business today, you'll be working toward making your business thrive tomorrow. Let us help you create a new brand identity, a new web site, a public relations plan or a marketing plan. We're more than happy to talk to you, give you some ideas, answer questions or provide a quote!

Achieving Success Using Viral Marketing And A Public Relations Campaign

We have many clients who have achieved success even during these tight times by enlisting the help of Libra Design and Media. One of our clients, Vegan Chic, was in need of getting the word out about their unique business and its concepts. We began by implementing a fresh, effective public relations campaign that has resulted in highly targeted, national print media exposure, as well as various online articles reaching Vegan Chic’s primary market. As the business grew, the campaign expanded to achieve even better results by adding a successful viral marketing campaign which set about further reaching their audiences through blog articles and postings.

The success Vegan Chic has achieved with our services has been phenomenal! A recent name change dropped their Google ranking to a PR2 but through blog postings achieved with a viral marketing campaign and online product reviews brought about by their public relations campaign, Vegan Chic is back up to aPR5 and climbing in just a few short months. Vegan Chic is near their goal of once again being #1 in Google searches helping potential customers find them quickly and easily. The continued success of articles and reviews of their products has even allowed Vegan Chic to cancel expensive pay-per-click advertising they were paying for without seeing a downturn in sales!

Libra Design and Media would be happy to discuss your business and marketing goals and how our services can help you achieve success. Please feel free to contact us at http://www.libradesignandmedia.com/contact.shtml to ask questions or for a no obligation quote.

Grow Your Green Business

If your business provides eco-friendly products to consumers, now is the perfect time to start or increase your marketing strategy. The December 2008 issue of Entrepreneur magazine reports that though consumers are concerned about the economy, they are still willing to pay more for green products. The issue states from the National Marketing Institute, “When consumers know a business is mindful of the environment, just over 54 percent say they’ll be more likely to buy its products or services.”

Viral marketing in particular is an excellent way for you to promote your green business while greatly reducing your carbon footprint. Public relations involves sample shipments, magazine publishing and other means of communication that require the use of paper and other natural resources. Viral marketing, on the other hand, is a greener way of increasing awareness about your business and product line, while also bringing more traffic to your website. Working through these social networks and creatively reaching your targeted audiences is key when consumers are selective with their spending habits, and we’ve devised a way to effectively, and affordably, reach these consumers.

We at Libra Design and Media enjoy a greener lifestyle and appreciate businesses dedicated to preserving our environment. Please feel free to contact us at http://www.libradesignandmedia.com/contact.shtml for a no obligation quote or to discuss ways in which we can help promote and grow your business. Follow Libra Design and Media on Twitter http://twitter.com/LibraMedia and visit our newly designed Facebook page at http://www.facebook.com/home.php?#/pages/Chippewa-Falls-WI/Libra-Design-and-Media/48770430958?ref=ts.

Public Relations for Small Businesses

A public relations campaign, or a PR campaign, is a marketing strategy that is based on working with the media. A highly effective PR campaign can give your business the media exposure it needs and deserves.

Depending on your business' marketing goals, the campaign can be organized in many different ways. Most commonly, small to medium sized businesses are in need of product review articles, web articles and other types of media exposure in this same arena. Through effectively reaching key media persons at various magazines, web sites, ezines, blogs and other media resources, a successful public relations campaign will help your business achieve media exposure. This media exposure can help with bringing traffic to your web site and creating an overall awareness of your business and brands.

With our robust media materials and excellent working relationship with an array of executives, editors and other media staff members, we have effectively and successfully helped a variety of businesses achieve a higher overall awareness in the media. Even during these tough economic times, our clients are enjoying growth and prosperity due to the exposure they receive from their PR campaigns.

A public relations campaign is a perfect fit for any small businesses striving to create name and brand recognition. Because the type of media exposure a PR campaign brings tends to be more valuable than advertising, and costs a fraction of what you'd pay to advertise in any number of national publications, it's a good investment for most any business. A good PR agency will provide a PR report to show the progress of your PR campaign, to include estimated ad values of each type of media exposure received, as well as potential or upcoming articles to be published about your business and products or services.