How Do I Sell My Products?

Easier said than done, right? Selling your products is the reason that you're in business. But how do you get people interested? The market is tough, consumers aren't spending the money they were a few years ago, and the competition is fierce. What's a small business owner to do? Here are a few easy steps to help you through.

1. Tell consumers what it is that makes your business and your products different. Focus on your products' different features. What makes you stand out? Use that as your selling tool. 
2. Reach out to your customers through social networking. Use Facebook and Twitter to let current and potential customers know of changes on your web site, new products, sales, and the likes.
3. Work with the media. Get local coverage to start, followed by regional and national. Reach out to blogs that discuss products like yours. 
4. Write a press release and get it posted online. Better yet, feed the wire services and specific media contacts, where you'd like to see your products featured, a steady stream of press releases -- just make sure they're newsworthy and have a specific announcement. Press releases need to provide news. If you use them as advertising tools, be assured that editors will simply hit the delete button.

Get started today and enjoy the benefits of seeing your business begin to thrive!

Questions? Need additional information? 

Contact us and we'd be glad to guide you through these steps.

Wish List for Better Business in 2012

What is on your business Wish List this year? Have you considered “More Publicity” and “Brand Awareness”?

As a business owner or leader you know these two things are important, but you don’t know how to go about doing anything about it. This is where Libra Design and Media can help you! You can keep doing business while we make your business more visible on the internet and through media.

Click on the link above for more information about viral marketing or a publicity campaign.

Tips for Successful Sales Letters

You have a very short amount of time to reach out and grab your audience when sending a sales letter. We have researched tips on how to create a successful sales letter.

1. Be short. Keep sales letters short, concise and to the point. You literally have 3 seconds to reach the potential client. If your letter looks interesting or unappealing, they'll close or delete it immediately Tell them in one sentence what you can do with them and skip the intros. That can come later in the letter. Letters should be limited to only 4 or 5 sentences. The subject line of an email is where you'll first reach them -- it should be stellar and direct.

2. Be creative. Tell them what you can do for them, and tell them why they need you.

3. Reach out. Let them know you'd love to talk to them.

4. Demonstrate. Tell them what success your other clients have seen because of your work.

5. Specials. Give them an incentive for becoming a client.

Following these simple rules will assist you in reaching out to your target audience in the most effective manner.

Web 2.0

The start of a new year offers an opportunity to present your business in a new light. First impressions are everything, and a newly updated web site is crucial to capturing your target audience and keeping them engaged. The latest craze, Web 2.0, is a design concept that takes a direction recommended for every business, especially with the market being so tight during these difficult economic times. A new Web 2.0 design for the new year can put your business above your competitors and help create buzz within social networks.

Entrepreneur magazine, in its December 2008 issue, listed Web 2.0 as one of the trends to watch in 2009. Web 2.0 sites offer a more interactive experience for site visitors. These sites provide a more creative way to present your business, and a more interactive experience for potential consumers with increased user participation. Instead of a static site, you will present a site that encourages visitors to view videos, visit your blog, Facebook, or MySpace page or chat with other members on a forum. There’s more use of photos, often with a large image on the home page or a page design that captures attention. Inviting visitors to become an active member of your site will hold their attention and can turn visitors into customers more efficiently.

Libra Design and Media is happy to discuss freshening up your site with a new Web 2.0 design to make your site a more creative and interactive space. For more information, or a free, no obligation quote, please contact us at http://www.libradesignandmedia.com/contact.shtml.

Public Relations for Small Businesses

A public relations campaign, or a PR campaign, is a marketing strategy that is based on working with the media. A highly effective PR campaign can give your business the media exposure it needs and deserves.

Depending on your business' marketing goals, the campaign can be organized in many different ways. Most commonly, small to medium sized businesses are in need of product review articles, web articles and other types of media exposure in this same arena. Through effectively reaching key media persons at various magazines, web sites, ezines, blogs and other media resources, a successful public relations campaign will help your business achieve media exposure. This media exposure can help with bringing traffic to your web site and creating an overall awareness of your business and brands.

With our robust media materials and excellent working relationship with an array of executives, editors and other media staff members, we have effectively and successfully helped a variety of businesses achieve a higher overall awareness in the media. Even during these tough economic times, our clients are enjoying growth and prosperity due to the exposure they receive from their PR campaigns.

A public relations campaign is a perfect fit for any small businesses striving to create name and brand recognition. Because the type of media exposure a PR campaign brings tends to be more valuable than advertising, and costs a fraction of what you'd pay to advertise in any number of national publications, it's a good investment for most any business. A good PR agency will provide a PR report to show the progress of your PR campaign, to include estimated ad values of each type of media exposure received, as well as potential or upcoming articles to be published about your business and products or services.