Eight Reasons for Having Your Logo Redesigned

Spring is just around the corner! This is the perfect time to update and refresh your business. 

A great place to start is by looking at your logo. It is the first thing people see and is your first chance to make an impression. Here are eight reasons to have your logo redesigned.

1. It's time for a change. Is your logo outdated or are the designs too complicated?

2. It's similar to someone else's logo.This is a big problem!

3. It doesn't represent your business well. If your business has evolved so should your logo.

4. You need to modernize your image.

5. You need to create some buzz among social media networks. People really start to notice when a business changes their logo.

6. You had something negative happen and need to give your business a positive boost.  Changing your corporate identity represents a fresh start.

7.  You want to create a new image. If you have recently rebranded you should update your logo. You want to make all aspects of your business be on the same page, logo included. 

8. You want to stand out. A newly designed or updated logo can help your business stand out in a crowd.

How Does Public Relations Differ From Advertising?

As a business owner, your main goal is to get your services or products in front of as many people as possible. Two ways in which to accomplish this is through advertising and public relations campaigns. While both are aimed to accomplish similar goals, public relations campaigns can be successful and more cost-effective, especially for small to medium sized businesses.

Advertising is a popular method for business owners to get their products noticed. You see them everywhere, in magazines, on television and online. Business owners are given the opportunity to make any claim they see fit to try to sell their products to consumers. Advertisements are not required to be newsworthy nor are they based on working with media professionals. Anyone can create and place an ad for a price. While on the topic of price, the price for advertising can be very high and can quickly drain an advertising budget.

A public relations campaign is a well thought out marketing strategy that is based on working closely with business owners and media professionals. Public relations campaigns consist of writing and distributing newsworthy press releases. Consistent contact is made with key media professionals at magazines, web sites, blogs and television. Unlike advertising, the type of exposure that comes from a public relations campaign is more valuable than advertising. Public relations campaign are a smart investment for most businesses, and will cost a fraction of what it would cost to advertise in any number of national publications.

How Do I Sell My Products?

Easier said than done, right? Selling your products is the reason that you're in business. But how do you get people interested? The market is tough, consumers aren't spending the money they were a few years ago, and the competition is fierce. What's a small business owner to do? Here are a few easy steps to help you through.

1. Tell consumers what it is that makes your business and your products different. Focus on your products' different features. What makes you stand out? Use that as your selling tool. 
2. Reach out to your customers through social networking. Use Facebook and Twitter to let current and potential customers know of changes on your web site, new products, sales, and the likes.
3. Work with the media. Get local coverage to start, followed by regional and national. Reach out to blogs that discuss products like yours. 
4. Write a press release and get it posted online. Better yet, feed the wire services and specific media contacts, where you'd like to see your products featured, a steady stream of press releases -- just make sure they're newsworthy and have a specific announcement. Press releases need to provide news. If you use them as advertising tools, be assured that editors will simply hit the delete button.

Get started today and enjoy the benefits of seeing your business begin to thrive!

Questions? Need additional information? 

Contact us and we'd be glad to guide you through these steps.

Wish List for Better Business in 2012

What is on your business Wish List this year? Have you considered “More Publicity” and “Brand Awareness”?

As a business owner or leader you know these two things are important, but you don’t know how to go about doing anything about it. This is where Libra Design and Media can help you! You can keep doing business while we make your business more visible on the internet and through media.

Click on the link above for more information about viral marketing or a publicity campaign.

What’s Up with Google Page Ranks?

Though brand awareness is ultimately the most important part of viral marketing, there's also your Google Page Rank to consider. Google Page Rank is Google’s way of deciding the importance of your web site’s pages. The more important they’re considered, the higher up you’ll be listed when people do Google searches. Since Google is the #1 search engine used today, it’s important that you work toward increasing your Google Page Rank.

Here’s a good place to start. Go to http://www.checkpagerank.net/ and type in amazon.com. Amazon, one of the most popular web sites on the 'net, is a Page Rank 9, PR9, 9/10, or otherwise stated, has "scored" 9 out of 10 possible page rank "points" based on the popularity of their site.

Now, go to this link again, and type in your own URL. If your site is ranks at a PR5 or below, you need to focus on viral marketing. Viral marketing works to increase your page ranks. We know you already know this, but we'll say it again. The higher your Page Rank, the more likely your potential customers are going to find you on the internet.

Now how in the world do you increase your Google Page Rank? It takes time, but it can be done through viral marketing. If you want to get the word out about your business, increase your visibility and bring your Page Rank numbers up, contact us today. We’ll formulate an affordable package that you’ll love. Yes, AFFORDABLE. We’re here to help you out for a price that’ll make you smile.

Contact us today or follow us on Facebook for continued details on marketing your business.

What's the buzz about viral marketing?

You've heard of it. You know you probably need to do it. Heck, we've talked about it often on our blog. But one question remains.

What is viral marketing?

Seriously, what is it? Most people really don't know, even though the term is so widely used among savvy business people like yourself.

Viral marketing is a method of creating "talk" about your product or service through the use of social networking. It employs the use of blogs, Facebook, Twitter, your web site, and other online means to draw attention to your brand name.

Sound easy? You may be amazed to find out that that's not the case. Simply putting up a few Facebook posts really isn't enough and won't do much of anything for your business. It takes a great deal of planning, care, and time to maintain an effective viral marketing campaign. Good writing and the use of effective key words are absolutely crucial. Coordinating all of the social venues is not an easy task, nor is writing good copy to engage your potential customers. Clients have told us that they "get it" when it comes to viral marketing, and that they know they need to do it, but with all other aspects of business, they just don't have time to do it, and do it successfully, to make it work. That's why they rely on us. Libra Design and Media focuses on viral marketing to make your business shine.

Similar to advertising in that it helps create brand awareness, viral marketing has an advantage over advertising because it reaches your potential customer directly. Advertising is a grey area of marketing that reaches only a small percentage of readers that encounter your ad. Viral marketing, on the other hand, works to reach the consumer several times while they're engaged and looking for information. When they're reading their Facebook page or an article, for example, they're engaged in reading. They have time to read, and they're looking for information. Advertising, on the other hand, involves placing your ad amidst other competing ads and editorial content. Use yourself as an example in this quick test. When you read a magazine, are you looking for the ads and remembering them, or are you reading the articles and remembering what the articles said? Can you remember the last magazine that you read, and name 5 different ads with the products they were selling? Viral marketing focuses on using the articles, thus the reason why it's so successful. Our favorite part, though, is that advertising is expensive, while viral marketing is, as the spring birds sing, "cheap, cheap!" Cheesy comment? Yeah, we think so, too, but it's a point well made, and one to remember as you're considering viral marketing. You can do this without breaking the bank.

Though brand awareness is ultimately the most important part of viral marketing, there's also your Google page rank to consider. Go to http://www.checkpagerank.net/ and type in amazon.com. Amazon, one of the most popular web sites on the 'net, is a Page Rank 9, PR9, 9/10, or otherwise stated, has "scored" 9 out of 10 possible page rank "points" based on the popularity of their site.

Now, go to this link again, and type in your own URL. If your site is ranks at a PR5 or below, you need to focus on viral marketing. Viral marketing works to increase your page ranks. We know you already know this, but we'll say it again. The higher your page rank, the more likely your potential customers are going to find you on the internet.


Convinced yet? Basically, the businesses that tend to be the most successful when the economy is down are the ones that are effectively and steadily using viral marketing. Top 5 reasons recapped? Here they are.

5. Viral marketing reaches your potential customers when they're looking for information.

4. Viral marketing reaches your potential customers while they're talking to their friends, or in essence, when they have time to check out your business and talk about it to others.

3. If you don't reach your potential customers while they're on Facebook, you still have other ways of reaching them. There are many viral marketing venues to be used, all of which coordinate with one another to make your campaign successful.

2. Using viral marketing can help increase your Google Page Rank, which will help your potential customers be able to find your easier online.

...and the NUMBER ONE REASON why viral marketing is best for your business is...

1. It's cheap!



Starting a campaign can be a tough choice if money is tight and time is short. If you're in these shoes, like many business owners in this tough economy, contact us today. We'll make it easy on you, and best yet, easy on your budget. Drop us a note and find out today how affordable it is to start viral marketing!