Monday, March 10, 2014

Eight Reasons for Having Your Logo Redesigned



Spring is just around the corner! This is the perfect time to update and refresh your business. 

A great place to start is by looking at your logo. It is the first thing people see and is your first chance to make an impression. Here are eight reasons to have your logo redesigned.

1. It's time for a change. Is your logo outdated or are the designs too complicated?

2. It's similar to someone else's logo.This is a big problem!

3. It doesn't represent your business well. If your business has evolved so should your logo.

4. You need to modernize your image.

5. You need to create some buzz among social media networks. People really start to notice when a business changes their logo.

6. You had something negative happen and need to give your business a positive boost.  Changing your corporate identity represents a fresh start.

7.  You want to create a new image. If you have recently rebranded you should update your logo. You want to make all aspects of your business be on the same page, logo included. 

8. You want to stand out. A newly designed or updated logo can help your business stand out in a crowd.

Monday, March 3, 2014

How Does Public Relations Differ From Advertising?


As a business owner, your main goal is to get your services or products in front of as many people as possible. Two ways in which to accomplish this is through advertising and public relations campaigns. While both are aimed to accomplish similar goals, public relations campaigns can be successful and more cost-effective, especially for small to medium sized businesses.

Advertising is a popular method for business owners to get their products noticed. You see them everywhere, in magazines, on television and online. Business owners are given the opportunity to make any claim they see fit to try to sell their products to consumers. Advertisements are not required to be newsworthy nor are they based on working with media professionals. Anyone can create and place an ad for a price. While on the topic of price, the price for advertising can be very high and can quickly drain an advertising budget.

A public relations campaign is a well thought out marketing strategy that is based on working closely with business owners and media professionals. Public relations campaigns consist of writing and distributing newsworthy press releases. Consistent contact is made with key media professionals at magazines, web sites, blogs and television. Unlike advertising, the type of exposure that comes from a public relations campaign is more valuable than advertising. Public relations campaign are a smart investment for most businesses, and will cost a fraction of what it would cost to advertise in any number of national publications.