As a business owner, your main goal is to get your services or products in front of as many people as possible. Two ways in which to accomplish this is through advertising and public relations campaigns. While both are aimed to accomplish similar goals, public relations campaigns can be successful and more cost-effective, especially for small to medium sized businesses.
Advertising
is a popular method for business owners to get their products noticed. You see
them everywhere, in magazines, on television and online. Business owners are
given the opportunity to make any claim they see fit to try to sell their
products to consumers. Advertisements are not required to be newsworthy nor are
they based on working with media professionals. Anyone can create and place an
ad for a price. While on the topic of price, the price for advertising can be
very high and can quickly drain an advertising budget.
A
public relations campaign is a well thought out marketing strategy that is
based on working closely with business owners and media professionals. Public
relations campaigns consist of writing and distributing newsworthy press
releases. Consistent contact is made with key media professionals at magazines,
web sites, blogs and television. Unlike advertising, the type of exposure that
comes from a public relations campaign is more valuable than advertising.
Public relations campaign are a smart investment for most businesses, and will
cost a fraction of what it would cost to advertise in any number of national
publications.
