Achieving Success Using Viral Marketing And A Public Relations Campaign

We have many clients who have achieved success even during these tight times by enlisting the help of Libra Design and Media. One of our clients, Vegan Chic, was in need of getting the word out about their unique business and its concepts. We began by implementing a fresh, effective public relations campaign that has resulted in highly targeted, national print media exposure, as well as various online articles reaching Vegan Chic’s primary market. As the business grew, the campaign expanded to achieve even better results by adding a successful viral marketing campaign which set about further reaching their audiences through blog articles and postings.

The success Vegan Chic has achieved with our services has been phenomenal! A recent name change dropped their Google ranking to a PR2 but through blog postings achieved with a viral marketing campaign and online product reviews brought about by their public relations campaign, Vegan Chic is back up to aPR5 and climbing in just a few short months. Vegan Chic is near their goal of once again being #1 in Google searches helping potential customers find them quickly and easily. The continued success of articles and reviews of their products has even allowed Vegan Chic to cancel expensive pay-per-click advertising they were paying for without seeing a downturn in sales!

Libra Design and Media would be happy to discuss your business and marketing goals and how our services can help you achieve success. Please feel free to contact us at http://www.libradesignandmedia.com/contact.shtml to ask questions or for a no obligation quote.

Marketing In A Tough Economy

The tough economy has had an impact on all aspects of our lives and business. Although the year has been challenging, and the challenges will continue as we look toward brighter times, now is the perfect time to make smart investments in your business. Libra Design and Media understands the obstacles and challenges many business are facing right now and we are confident that we can assist you in meeting your marketing goals and creating awareness of your products or services.

The biggest thing to remember is that the perspective still needs to remain on the long-term. The importance of making smart investments in your marketing and business plans are more prevalent now than ever. Libra Design and Media has assisted many companies during these tight times achieve goals, create brand awareness and reach their target market by making smart and creative marketing choices.

A fresh website is an investment that will have a lasting impact on your audience both now and in the future. A newly designed Web 2.0 site will create more consumer interest and allow for company growth and success. Viral marketing and public relations are effective and affordable ways to create brand awareness and reach out to your target audience. Promotion through social networking services is an excellent way to stay on top of your competitors and ahead of the curve.

At Libra Design and Media we offer a multitude of services to fit into all budgets. We would be happy to provide you with suggestions on how we can assist your business along with a free no obligation quote. Please feel free to contact us at http://www.libradesignandmedia.com/contact.shtml, we would love to hear from you. Check out success stories from our clients at http://www.libradesignandmedia.com/success_stories.shtml and testimonials at http://www.libradesignandmedia.com/testimonials.shtml.

Grow Your Green Business

If your business provides eco-friendly products to consumers, now is the perfect time to start or increase your marketing strategy. The December 2008 issue of Entrepreneur magazine reports that though consumers are concerned about the economy, they are still willing to pay more for green products. The issue states from the National Marketing Institute, “When consumers know a business is mindful of the environment, just over 54 percent say they’ll be more likely to buy its products or services.”

Viral marketing in particular is an excellent way for you to promote your green business while greatly reducing your carbon footprint. Public relations involves sample shipments, magazine publishing and other means of communication that require the use of paper and other natural resources. Viral marketing, on the other hand, is a greener way of increasing awareness about your business and product line, while also bringing more traffic to your website. Working through these social networks and creatively reaching your targeted audiences is key when consumers are selective with their spending habits, and we’ve devised a way to effectively, and affordably, reach these consumers.

We at Libra Design and Media enjoy a greener lifestyle and appreciate businesses dedicated to preserving our environment. Please feel free to contact us at http://www.libradesignandmedia.com/contact.shtml for a no obligation quote or to discuss ways in which we can help promote and grow your business. Follow Libra Design and Media on Twitter http://twitter.com/LibraMedia and visit our newly designed Facebook page at http://www.facebook.com/home.php?#/pages/Chippewa-Falls-WI/Libra-Design-and-Media/48770430958?ref=ts.

Web 2.0

The start of a new year offers an opportunity to present your business in a new light. First impressions are everything, and a newly updated web site is crucial to capturing your target audience and keeping them engaged. The latest craze, Web 2.0, is a design concept that takes a direction recommended for every business, especially with the market being so tight during these difficult economic times. A new Web 2.0 design for the new year can put your business above your competitors and help create buzz within social networks.

Entrepreneur magazine, in its December 2008 issue, listed Web 2.0 as one of the trends to watch in 2009. Web 2.0 sites offer a more interactive experience for site visitors. These sites provide a more creative way to present your business, and a more interactive experience for potential consumers with increased user participation. Instead of a static site, you will present a site that encourages visitors to view videos, visit your blog, Facebook, or MySpace page or chat with other members on a forum. There’s more use of photos, often with a large image on the home page or a page design that captures attention. Inviting visitors to become an active member of your site will hold their attention and can turn visitors into customers more efficiently.

Libra Design and Media is happy to discuss freshening up your site with a new Web 2.0 design to make your site a more creative and interactive space. For more information, or a free, no obligation quote, please contact us at http://www.libradesignandmedia.com/contact.shtml.