You have a very short amount of time to reach out and grab your audience when sending a sales letter. We have researched tips on how to create a successful sales letter.
1. Be short. Keep sales letters short, concise and to the point. You literally have 3 seconds to reach the potential client. If your letter looks interesting or unappealing, they'll close or delete it immediately Tell them in one sentence what you can do with them and skip the intros. That can come later in the letter. Letters should be limited to only 4 or 5 sentences. The subject line of an email is where you'll first reach them -- it should be stellar and direct.
2. Be creative. Tell them what you can do for them, and tell them why they need you.
3. Reach out. Let them know you'd love to talk to them.
4. Demonstrate. Tell them what success your other clients have seen because of your work.
5. Specials. Give them an incentive for becoming a client.
Following these simple rules will assist you in reaching out to your target audience in the most effective manner.
Tuesday, March 29, 2011
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