Monday, March 10, 2014
Monday, March 3, 2014
As a business owner, your main goal is to get your services or products in front of as many people as possible. Two ways in which to accomplish this is through advertising and public relations campaigns. While both are aimed to accomplish similar goals, public relations campaigns can be successful and more cost-effective, especially for small to medium sized businesses.
Tuesday, May 15, 2012
- Tell consumers what it is that makes your business and your products different. Focus on your products' different features. What makes you stand out? Use that as your selling tool.
- Reach out to your customers through social networking. Use Facebook and Twitter to let current and potential customers know of changes on your web site, new products, sales, and the likes.
- Work with the media. Get local coverage to start, followed by regional and national. Reach out to blogs that discuss products like yours.
- Write a press release and get it posted online. Better yet, feed the wire services and specific media contacts, where you'd like to see your products featured, a steady stream of press releases -- just make sure they're newsworthy and have a specific announcement. Press releases need to provide news. If you use them as advertising tools, be assured that editors will simply hit the delete button.
Questions? Need additional information?
Monday, December 12, 2011
What is on your business Wish List this year? Have you considered “More Publicity” and “Brand Awareness”?
As a business owner or leader you know these two things are important, but you don’t know how to go about doing anything about it. This is where Libra Design and Media can help you! You can keep doing business while we make your business more visible on the internet and through media.
Wednesday, November 30, 2011
Skiing down a snowy hill or skating across a frozen pond are great winter time activities. But don’t be tempted to let your bottom line slip down an icy slope! Winter weather might be nipping at the nose and toes, but let us help you keep your products or services in the media.
Promoting your business throughout the year is one service Libra Design and Media can do for you, along with viral marketing and media campaigns. “Like” us on Facebook or “follow” us on Twitter for more helpful ideas to implement right away.
You can still enjoy toasting your toes in front of a crackling fire, but let us help you enjoy added business and profits.