Eight Reasons for Having Your Logo Redesigned

Spring is just around the corner! This is the perfect time to update and refresh your business. 

A great place to start is by looking at your logo. It is the first thing people see and is your first chance to make an impression. Here are eight reasons to have your logo redesigned.

1. It's time for a change. Is your logo outdated or are the designs too complicated?

2. It's similar to someone else's logo.This is a big problem!

3. It doesn't represent your business well. If your business has evolved so should your logo.

4. You need to modernize your image.

5. You need to create some buzz among social media networks. People really start to notice when a business changes their logo.

6. You had something negative happen and need to give your business a positive boost.  Changing your corporate identity represents a fresh start.

7.  You want to create a new image. If you have recently rebranded you should update your logo. You want to make all aspects of your business be on the same page, logo included. 

8. You want to stand out. A newly designed or updated logo can help your business stand out in a crowd.

How Does Public Relations Differ From Advertising?

As a business owner, your main goal is to get your services or products in front of as many people as possible. Two ways in which to accomplish this is through advertising and public relations campaigns. While both are aimed to accomplish similar goals, public relations campaigns can be successful and more cost-effective, especially for small to medium sized businesses.

Advertising is a popular method for business owners to get their products noticed. You see them everywhere, in magazines, on television and online. Business owners are given the opportunity to make any claim they see fit to try to sell their products to consumers. Advertisements are not required to be newsworthy nor are they based on working with media professionals. Anyone can create and place an ad for a price. While on the topic of price, the price for advertising can be very high and can quickly drain an advertising budget.

A public relations campaign is a well thought out marketing strategy that is based on working closely with business owners and media professionals. Public relations campaigns consist of writing and distributing newsworthy press releases. Consistent contact is made with key media professionals at magazines, web sites, blogs and television. Unlike advertising, the type of exposure that comes from a public relations campaign is more valuable than advertising. Public relations campaign are a smart investment for most businesses, and will cost a fraction of what it would cost to advertise in any number of national publications.

How Do I Sell My Products?

Easier said than done, right? Selling your products is the reason that you're in business. But how do you get people interested? The market is tough, consumers aren't spending the money they were a few years ago, and the competition is fierce. What's a small business owner to do? Here are a few easy steps to help you through.

1. Tell consumers what it is that makes your business and your products different. Focus on your products' different features. What makes you stand out? Use that as your selling tool. 
2. Reach out to your customers through social networking. Use Facebook and Twitter to let current and potential customers know of changes on your web site, new products, sales, and the likes.
3. Work with the media. Get local coverage to start, followed by regional and national. Reach out to blogs that discuss products like yours. 
4. Write a press release and get it posted online. Better yet, feed the wire services and specific media contacts, where you'd like to see your products featured, a steady stream of press releases -- just make sure they're newsworthy and have a specific announcement. Press releases need to provide news. If you use them as advertising tools, be assured that editors will simply hit the delete button.

Get started today and enjoy the benefits of seeing your business begin to thrive!

Questions? Need additional information? 

Contact us and we'd be glad to guide you through these steps.

Wish List for Better Business in 2012

What is on your business Wish List this year? Have you considered “More Publicity” and “Brand Awareness”?

As a business owner or leader you know these two things are important, but you don’t know how to go about doing anything about it. This is where Libra Design and Media can help you! You can keep doing business while we make your business more visible on the internet and through media.

Click on the link above for more information about viral marketing or a publicity campaign.

Walking in a Winter Wonderland

Skiing down a snowy hill or skating across a frozen pond are great winter time activities. But don’t be tempted to let your bottom line slip down an icy slope! Winter weather might be nipping at the nose and toes, but let us help you keep your products or services in the media.

Promoting your business throughout the year is one service Libra Design and Media can do for you, along with viral marketing and media campaigns. “Like” us on Facebook or “follow” us on Twitter for more helpful ideas to implement right away.

You can still enjoy toasting your toes in front of a crackling fire, but let us help you enjoy added business and profits.