Libra Design and Media

Achieving Success Using Viral Marketing And A Public Relations Campaign

2009-06-11T14:17:00.003-05:00

We have many clients who have achieved success even during these tight times by enlisting the help of Libra Design and Media. One of our clients, Vegan Chic, was in need of getting the word out about their unique business and its concepts. We began by implementing a fresh, effective public relations campaign that has resulted in highly targeted, national print media exposure, as well as various online articles reaching Vegan Chic’s primary market. As the business grew, the campaign expanded to achieve even better results by adding a successful viral marketing campaign which set about further reaching their audiences through blog articles and postings.

The success Vegan Chic has achieved with our services has been phenomenal! A recent name change dropped their Google ranking to a PR2 but through blog postings achieved with a viral marketing campaign and online product reviews brought about by their public relations campaign, Vegan Chic is back up to aPR5 and climbing in just a few short months. Vegan Chic is near their goal of once again being #1 in Google searches helping potential customers find them quickly and easily. The continued success of articles and reviews of their products has even allowed Vegan Chic to cancel expensive pay-per-click advertising they were paying for without seeing a downturn in sales!

Libra Design and Media would be happy to discuss your business and marketing goals and how our services can help you achieve success. Please feel free to contact us at http://www.libradesignandmedia.com/contact.shtml to ask questions or for a no obligation quote.

Marketing In A Tough Economy

2009-03-30T07:51:00.002-05:00

The tough economy has had an impact on all aspects of our lives and business. Although the year has been challenging, and the challenges will continue as we look toward brighter times, now is the perfect time to make smart investments in your business. Libra Design and Media understands the obstacles and challenges many business are facing right now and we are confident that we can assist you in meeting your marketing goals and creating awareness of your products or services.

The biggest thing to remember is that the perspective still needs to remain on the long-term. The importance of making smart investments in your marketing and business plans are more prevalent now than ever. Libra Design and Media has assisted many companies during these tight times achieve goals, create brand awareness and reach their target market by making smart and creative marketing choices.

A fresh website is an investment that will have a lasting impact on your audience both now and in the future. A newly designed Web 2.0 site will create more consumer interest and allow for company growth and success. Viral marketing and public relations are effective and affordable ways to create brand awareness and reach out to your target audience. Promotion through social networking services is an excellent way to stay on top of your competitors and ahead of the curve.

At Libra Design and Media we offer a multitude of services to fit into all budgets. We would be happy to provide you with suggestions on how we can assist your business along with a free no obligation quote. Please feel free to contact us at http://www.libradesignandmedia.com/contact.shtml, we would love to hear from you. Check out success stories from our clients at http://www.libradesignandmedia.com/success_stories.shtml and testimonials at http://www.libradesignandmedia.com/testimonials.shtml.

Grow Your Green Business

2009-02-18T09:45:00.002-06:00

If your business provides eco-friendly products to consumers, now is the perfect time to start or increase your marketing strategy. The December 2008 issue of Entrepreneur magazine reports that though consumers are concerned about the economy, they are still willing to pay more for green products. The issue states from the National Marketing Institute, “When consumers know a business is mindful of the environment, just over 54 percent say they’ll be more likely to buy its products or services.”

Viral marketing in particular is an excellent way for you to promote your green business while greatly reducing your carbon footprint. Public relations involves sample shipments, magazine publishing and other means of communication that require the use of paper and other natural resources. Viral marketing, on the other hand, is a greener way of increasing awareness about your business and product line, while also bringing more traffic to your website. Working through these social networks and creatively reaching your targeted audiences is key when consumers are selective with their spending habits, and we’ve devised a way to effectively, and affordably, reach these consumers.

We at Libra Design and Media enjoy a greener lifestyle and appreciate businesses dedicated to preserving our environment. Please feel free to contact us at http://www.libradesignandmedia.com/contact.shtml for a no obligation quote or to discuss ways in which we can help promote and grow your business. Follow Libra Design and Media on Twitter http://twitter.com/LibraMedia and visit our newly designed Facebook page at http://www.facebook.com/home.php?#/pages/Chippewa-Falls-WI/Libra-Design-and-Media/48770430958?ref=ts.

Web 2.0

2009-01-15T12:39:00.003-06:00

The start of a new year offers an opportunity to present your business in a new light. First impressions are everything, and a newly updated web site is crucial to capturing your target audience and keeping them engaged. The latest craze, Web 2.0, is a design concept that takes a direction recommended for every business, especially with the market being so tight during these difficult economic times. A new Web 2.0 design for the new year can put your business above your competitors and help create buzz within social networks.

Entrepreneur magazine, in its December 2008 issue, listed Web 2.0 as one of the trends to watch in 2009. Web 2.0 sites offer a more interactive experience for site visitors. These sites provide a more creative way to present your business, and a more interactive experience for potential consumers with increased user participation. Instead of a static site, you will present a site that encourages visitors to view videos, visit your blog, Facebook, or MySpace page or chat with other members on a forum. There’s more use of photos, often with a large image on the home page or a page design that captures attention. Inviting visitors to become an active member of your site will hold their attention and can turn visitors into customers more efficiently.

Libra Design and Media is happy to discuss freshening up your site with a new Web 2.0 design to make your site a more creative and interactive space. For more information, or a free, no obligation quote, please contact us at http://www.libradesignandmedia.com/contact.shtml.

Turning Over a New Leaf in 2009

2008-12-19T12:48:00.000-06:00

The new year brings with it a chance to turn over a new leaf and start some fresh business goals. As a full service design and marketing agency, Libra Design and Media is here to help you achieve all of your goals for the coming year and beyond. We strive to make your business all it can be, and can effectively work with you on making a good impression and reaching your target audience. In times of a poor economy, it’s important to invest in your business — particularly, in your marketing plans. Three successful forms of achieving a higher level of brand awareness are through public relations, viral marketing and a fresh web site.

Public Relations
A public relations (PR) campaign is a marketing strategy that is based on working with the media. A highly effective PR campaign can give your business the media exposure it needs and deserves. Depending on your business' marketing goals, the campaign can be organized in many different ways. Most commonly, small to medium sized businesses are in need of product review articles, web site reviews and other types of media exposure in this same arena. Through effectively reaching the key media persons at various magazines, web sites, ezines and other resources, Libra Design and Media will work with your business to help you achieve this media exposure. Because this type of media exposure tends to be more valuable than advertising, and costs a fraction of what you'd pay to advertise in any number of national publications you'll find, it's a good investment for most any business.

Viral Marketing
As social networks continue to boom in the coming year, an effective way to utilize these tools to create brand awareness and increase sales is through viral marketing. With an increasing number of consumers turning to the web and their online “peers” for product and service advice, using word-of-mouth on blogs as a marketing tool is an economical and environmentally responsible way to create brand awareness and increase sales. In addition to having a very high success rate, viral marketing will help your company achieve results. Without the use of paper, shipping or product samples, viral marketing is also a greener way of increasing awareness about your business or product line while also bringing more traffic to your website.

Web 2.0 Site Designs
If you are looking to change or update your look for the new year, Libra Design and Media is here to help. Our creative team is ready to assist you with creating a look that reflects your vision and your business. From basic and dynamic web site design, we will work with you to put your best face forward and make an outstanding impression on your potential customers all on a budget that works for you. We have several new web sites being designed now as businesses are looking into 2009 to create more consumer interest, employing Web 2.0 into their designs, which will be posted in our web site portfolio http://www.libradesignandmedia.com/web_sites.shtml soon.

Contact Libra Design and Media today at http://www.libradesignandmedia.com/contact.shtml for information on how we can help you grow your business and achieve success in 2009. We’re happy to answer your questions and to talk with you more about promoting your business.

Marketing for the Holidays

2008-11-19T10:30:00.000-06:00

While many consumers are watching how they spend their money this holiday season, they will still want to spread cheer by purchasing gifts for friends and family. Now is an excellent time to let consumers know about the products and services you have to offer them.

Marketing your business becomes increasingly important during this time of year since the competition for sales is so high, especially when the economy has seen better days. You can stay on top of the game by making sure as many people as possible think of you and your products when searching for that perfect gift. Viral marketing using blogs is a great way to accomplish this.

At this time of year, we are all inundated with advertisements from companies vying for dollars. While they’re effective in showing the emotions the holidays can evoke, consumers are aware that thousands of dollars have been paid by companies in order to bring them this message, and are selective by what messages they read and retain.

Because we’re living in the age of social networking, people turn to blogs, where they listen to people recommending what they eat, wear and buy. So now, instead of having to rely on companies telling people what to purchase, they turn to blogs for advice, since they are more unbiased and can be paralleled to their friends talking about the “stuff” they buy.

It’s not too late to start a viral marketing campaign. Not only is there still time to get the word out to holiday shoppers, but it will also help you maintain this buzz about your products after the holiday season. After all, we purchase things for the holidays, true, but don’t forget we continue to make purchases year round. Give your business a holiday gift, and start viral marketing today.

Reaching Your Audience Through Viral Marketing

2008-09-24T13:53:00.000-05:00

Viral marketing is the process of using word-of-mouth through social network services to help create brand awareness and increase sales.

Social network services are becoming increasingly popular as more and more people tend to turn to an online community for support and advice. In an era where we are overwhelmed with media messages, in an age where Facebook, MySpace and YouTube have become important means of communication, consumers are more likely than ever to turn to their online “peers” to discover what services and products they find helpful. Through viral marketing, which is the process employing word-of-mouth with marketing processes, Libra Design and Media has found great success and proven results in viral marketing through social networking. This social networking is achieved through blogs.

Blogs have become vital in relaying information to a large audience which is why they are becoming an important part in the area of viral marketing. Since people tend to feel close to the blogger and believe in what they say, using blogs to market your products and services is affordable and effective. In these times of a tough economy, viral marketing can help achieve results much faster than through advertising, public relations or other forms of marketing. By affordably employing viral marketing into your plans now, you’ll be that much farther ahead of your competitors, and even farther ahead as the economy improves. Being consistent and persistent with your marketing plans, even when the economy is not doing as well as we’d like, is how your business will survive the tough times.

We have found great success with our clients by using blogs and the viral marketing process. By determining strong keywords with our clients and posting daily articles and comments, we have been able to help our clients spread their message quickly and efficiently while also boosting their Google page rankings.

The results have been proven. In a matter of months, one of our clients recently climbed from a PR2 to a PR5, and is on their way to a PR6, which helped them not only increase their Google page rank, but also increased their web traffic. The increased web traffic has helped them increase their profits, and an expansion is planned for January 2009 -- all while our economy is shaky!

With these proven results, and monthly reports provided that highlight the success of a viral marketing campaign, we are confident you will be able to effectively capture your target audience, create brand awareness and also increase your page ranking with this marketing tool. Better page ranks give you the advantage over your competitor in searches, which can bring more traffic to your web site. The best part is that this service is very affordable.

Contact Libra Design and Media today at http://www.libradesignandmedia.com/contact.shtml for information and details. We’re happy to answer questions and to talk with you more about how viral marketing can help your business now and in the future.

Public Relations for Small Businesses

2008-09-08T13:24:00.000-05:00

A public relations campaign, or a PR campaign, is a marketing strategy that is based on working with the media. A highly effective PR campaign can give your business the media exposure it needs and deserves.

Depending on your business' marketing goals, the campaign can be organized in many different ways. Most commonly, small to medium sized businesses are in need of product review articles, web articles and other types of media exposure in this same arena. Through effectively reaching key media persons at various magazines, web sites, ezines, blogs and other media resources, a successful public relations campaign will help your business achieve media exposure. This media exposure can help with bringing traffic to your web site and creating an overall awareness of your business and brands.

With our robust media materials and excellent working relationship with an array of executives, editors and other media staff members, we have effectively and successfully helped a variety of businesses achieve a higher overall awareness in the media. Even during these tough economic times, our clients are enjoying growth and prosperity due to the exposure they receive from their PR campaigns.

A public relations campaign is a perfect fit for any small businesses striving to create name and brand recognition. Because the type of media exposure a PR campaign brings tends to be more valuable than advertising, and costs a fraction of what you'd pay to advertise in any number of national publications, it's a good investment for most any business. A good PR agency will provide a PR report to show the progress of your PR campaign, to include estimated ad values of each type of media exposure received, as well as potential or upcoming articles to be published about your business and products or services.