Sunshine and holiday trips are tempting, but don’t let your bottom line take a summer vacation! Read the success stories of our clients who are keeping their products or services in the media. Libra Design and Media can help you do the same!
Keep your product or service fresh and in front of your customers by using viral marketing or media. “Like” us on Facebook or “follow” us on Twitter to get hands-on ideas you can implement right away. We'll be sharing loads of ideas over the summer to help you keep your brand in front people that need to hear your message.
Best wishes as you kick off the holiday weekend and leap into summer!
Friday, May 27, 2011
Thursday, May 26, 2011
What’s Up with Google Page Ranks?
Though brand awareness is ultimately the most important part of viral marketing, there's also your Google Page Rank to consider. Google Page Rank is Google’s way of deciding the importance of your web site’s pages. The more important they’re considered, the higher up you’ll be listed when people do Google searches. Since Google is the #1 search engine used today, it’s important that you work toward increasing your Google Page Rank.
Here’s a good place to start. Go to http://www.checkpagerank.net/ and type in amazon.com. Amazon, one of the most popular web sites on the 'net, is a Page Rank 9, PR9, 9/10, or otherwise stated, has "scored" 9 out of 10 possible page rank "points" based on the popularity of their site.
Now, go to this link again, and type in your own URL. If your site is ranks at a PR5 or below, you need to focus on viral marketing. Viral marketing works to increase your page ranks. We know you already know this, but we'll say it again. The higher your Page Rank, the more likely your potential customers are going to find you on the internet.
Now how in the world do you increase your Google Page Rank? It takes time, but it can be done through viral marketing. If you want to get the word out about your business, increase your visibility and bring your Page Rank numbers up, contact us today. We’ll formulate an affordable package that you’ll love. Yes, AFFORDABLE. We’re here to help you out for a price that’ll make you smile.
Contact us today or follow us on Facebook for continued details on marketing your business.
Here’s a good place to start. Go to http://www.checkpagerank.net/ and type in amazon.com. Amazon, one of the most popular web sites on the 'net, is a Page Rank 9, PR9, 9/10, or otherwise stated, has "scored" 9 out of 10 possible page rank "points" based on the popularity of their site.
Now, go to this link again, and type in your own URL. If your site is ranks at a PR5 or below, you need to focus on viral marketing. Viral marketing works to increase your page ranks. We know you already know this, but we'll say it again. The higher your Page Rank, the more likely your potential customers are going to find you on the internet.
Now how in the world do you increase your Google Page Rank? It takes time, but it can be done through viral marketing. If you want to get the word out about your business, increase your visibility and bring your Page Rank numbers up, contact us today. We’ll formulate an affordable package that you’ll love. Yes, AFFORDABLE. We’re here to help you out for a price that’ll make you smile.
Contact us today or follow us on Facebook for continued details on marketing your business.
Wednesday, May 18, 2011
What's the buzz about viral marketing?
You've heard of it. You know you probably need to do it. Heck, we've talked about it often on our blog. But one question remains.
What is viral marketing?
Seriously, what is it? Most people really don't know, even though the term is so widely used among savvy business people like yourself.
Viral marketing is a method of creating "talk" about your product or service through the use of social networking. It employs the use of blogs, Facebook, Twitter, your web site, and other online means to draw attention to your brand name.
Sound easy? You may be amazed to find out that that's not the case. Simply putting up a few Facebook posts really isn't enough and won't do much of anything for your business. It takes a great deal of planning, care, and time to maintain an effective viral marketing campaign. Good writing and the use of effective key words are absolutely crucial. Coordinating all of the social venues is not an easy task, nor is writing good copy to engage your potential customers. Clients have told us that they "get it" when it comes to viral marketing, and that they know they need to do it, but with all other aspects of business, they just don't have time to do it, and do it successfully, to make it work. That's why they rely on us. Libra Design and Media focuses on viral marketing to make your business shine.
Similar to advertising in that it helps create brand awareness, viral marketing has an advantage over advertising because it reaches your potential customer directly. Advertising is a grey area of marketing that reaches only a small percentage of readers that encounter your ad. Viral marketing, on the other hand, works to reach the consumer several times while they're engaged and looking for information. When they're reading their Facebook page or an article, for example, they're engaged in reading. They have time to read, and they're looking for information. Advertising, on the other hand, involves placing your ad amidst other competing ads and editorial content. Use yourself as an example in this quick test. When you read a magazine, are you looking for the ads and remembering them, or are you reading the articles and remembering what the articles said? Can you remember the last magazine that you read, and name 5 different ads with the products they were selling? Viral marketing focuses on using the articles, thus the reason why it's so successful. Our favorite part, though, is that advertising is expensive, while viral marketing is, as the spring birds sing, "cheap, cheap!" Cheesy comment? Yeah, we think so, too, but it's a point well made, and one to remember as you're considering viral marketing. You can do this without breaking the bank.
Though brand awareness is ultimately the most important part of viral marketing, there's also your Google page rank to consider. Go to http://www.checkpagerank.net/ and type in amazon.com. Amazon, one of the most popular web sites on the 'net, is a Page Rank 9, PR9, 9/10, or otherwise stated, has "scored" 9 out of 10 possible page rank "points" based on the popularity of their site.
Now, go to this link again, and type in your own URL. If your site is ranks at a PR5 or below, you need to focus on viral marketing. Viral marketing works to increase your page ranks. We know you already know this, but we'll say it again. The higher your page rank, the more likely your potential customers are going to find you on the internet.
Convinced yet? Basically, the businesses that tend to be the most successful when the economy is down are the ones that are effectively and steadily using viral marketing. Top 5 reasons recapped? Here they are.
5. Viral marketing reaches your potential customers when they're looking for information.
4. Viral marketing reaches your potential customers while they're talking to their friends, or in essence, when they have time to check out your business and talk about it to others.
3. If you don't reach your potential customers while they're on Facebook, you still have other ways of reaching them. There are many viral marketing venues to be used, all of which coordinate with one another to make your campaign successful.
2. Using viral marketing can help increase your Google Page Rank, which will help your potential customers be able to find your easier online.
...and the NUMBER ONE REASON why viral marketing is best for your business is...
1. It's cheap!
Starting a campaign can be a tough choice if money is tight and time is short. If you're in these shoes, like many business owners in this tough economy, contact us today. We'll make it easy on you, and best yet, easy on your budget. Drop us a note and find out today how affordable it is to start viral marketing!
What is viral marketing?
Seriously, what is it? Most people really don't know, even though the term is so widely used among savvy business people like yourself.
Viral marketing is a method of creating "talk" about your product or service through the use of social networking. It employs the use of blogs, Facebook, Twitter, your web site, and other online means to draw attention to your brand name.
Sound easy? You may be amazed to find out that that's not the case. Simply putting up a few Facebook posts really isn't enough and won't do much of anything for your business. It takes a great deal of planning, care, and time to maintain an effective viral marketing campaign. Good writing and the use of effective key words are absolutely crucial. Coordinating all of the social venues is not an easy task, nor is writing good copy to engage your potential customers. Clients have told us that they "get it" when it comes to viral marketing, and that they know they need to do it, but with all other aspects of business, they just don't have time to do it, and do it successfully, to make it work. That's why they rely on us. Libra Design and Media focuses on viral marketing to make your business shine.
Similar to advertising in that it helps create brand awareness, viral marketing has an advantage over advertising because it reaches your potential customer directly. Advertising is a grey area of marketing that reaches only a small percentage of readers that encounter your ad. Viral marketing, on the other hand, works to reach the consumer several times while they're engaged and looking for information. When they're reading their Facebook page or an article, for example, they're engaged in reading. They have time to read, and they're looking for information. Advertising, on the other hand, involves placing your ad amidst other competing ads and editorial content. Use yourself as an example in this quick test. When you read a magazine, are you looking for the ads and remembering them, or are you reading the articles and remembering what the articles said? Can you remember the last magazine that you read, and name 5 different ads with the products they were selling? Viral marketing focuses on using the articles, thus the reason why it's so successful. Our favorite part, though, is that advertising is expensive, while viral marketing is, as the spring birds sing, "cheap, cheap!" Cheesy comment? Yeah, we think so, too, but it's a point well made, and one to remember as you're considering viral marketing. You can do this without breaking the bank.
Though brand awareness is ultimately the most important part of viral marketing, there's also your Google page rank to consider. Go to http://www.checkpagerank.net/ and type in amazon.com. Amazon, one of the most popular web sites on the 'net, is a Page Rank 9, PR9, 9/10, or otherwise stated, has "scored" 9 out of 10 possible page rank "points" based on the popularity of their site.
Now, go to this link again, and type in your own URL. If your site is ranks at a PR5 or below, you need to focus on viral marketing. Viral marketing works to increase your page ranks. We know you already know this, but we'll say it again. The higher your page rank, the more likely your potential customers are going to find you on the internet.
Convinced yet? Basically, the businesses that tend to be the most successful when the economy is down are the ones that are effectively and steadily using viral marketing. Top 5 reasons recapped? Here they are.
5. Viral marketing reaches your potential customers when they're looking for information.
4. Viral marketing reaches your potential customers while they're talking to their friends, or in essence, when they have time to check out your business and talk about it to others.
3. If you don't reach your potential customers while they're on Facebook, you still have other ways of reaching them. There are many viral marketing venues to be used, all of which coordinate with one another to make your campaign successful.
2. Using viral marketing can help increase your Google Page Rank, which will help your potential customers be able to find your easier online.
...and the NUMBER ONE REASON why viral marketing is best for your business is...
1. It's cheap!
Starting a campaign can be a tough choice if money is tight and time is short. If you're in these shoes, like many business owners in this tough economy, contact us today. We'll make it easy on you, and best yet, easy on your budget. Drop us a note and find out today how affordable it is to start viral marketing!
Monday, May 16, 2011
A Marketing Bouquet from Libra Design and Media
Libra Design and Media is blooming with new ideas for your marketing needs. We’ve assembled a bouquet of services to help you keep your products and services fresh and fragrant!
Now is the perfect time for a public relations or viral marketing campaign. Boost your web presence! How about media planning and publicity? Could your print media use an updated look? Don’t forget we’ll provide graphics and web design, too.
Monday, May 9, 2011
We’re Here To Meet Your PR Needs!
Libra Design and Media strives to meet your PR and marketing needs. We’re happy to announce the recent addition of a new employee who will help us better serve you in these areas. Debra comes to Libra with a wealth of administrative experience and practical knowledge, and she’ll be assisting our staff with a variety of tasks and projects to ensure speedy response to your questions, concerns and needs.
Tuesday, March 29, 2011
Tips for Successful Sales Letters
You have a very short amount of time to reach out and grab your audience when sending a sales letter. We have researched tips on how to create a successful sales letter.
1. Be short. Keep sales letters short, concise and to the point. You literally have 3 seconds to reach the potential client. If your letter looks interesting or unappealing, they'll close or delete it immediately Tell them in one sentence what you can do with them and skip the intros. That can come later in the letter. Letters should be limited to only 4 or 5 sentences. The subject line of an email is where you'll first reach them -- it should be stellar and direct.
2. Be creative. Tell them what you can do for them, and tell them why they need you.
3. Reach out. Let them know you'd love to talk to them.
4. Demonstrate. Tell them what success your other clients have seen because of your work.
5. Specials. Give them an incentive for becoming a client.
Following these simple rules will assist you in reaching out to your target audience in the most effective manner.
1. Be short. Keep sales letters short, concise and to the point. You literally have 3 seconds to reach the potential client. If your letter looks interesting or unappealing, they'll close or delete it immediately Tell them in one sentence what you can do with them and skip the intros. That can come later in the letter. Letters should be limited to only 4 or 5 sentences. The subject line of an email is where you'll first reach them -- it should be stellar and direct.
2. Be creative. Tell them what you can do for them, and tell them why they need you.
3. Reach out. Let them know you'd love to talk to them.
4. Demonstrate. Tell them what success your other clients have seen because of your work.
5. Specials. Give them an incentive for becoming a client.
Following these simple rules will assist you in reaching out to your target audience in the most effective manner.
Tuesday, February 1, 2011
Client Receives Coverage for Valentine's Day
Our client, Sustainable Sourcing, has seen a lot of wonderful success with their public relations campaign. Just in time for Valentine's Day their HimalaRose organic bath salts were reviewed on Greenwala and Eco Diva.
Both of these sites have a large readership translating into wonderful exposure for Sustainable Sourcing! They have seen great success in their campaign and continue to renew year after year.
If you would like to learn more about a public relations campaign and how it can help you please contact us . Feel free to read further success stories and testimonials from other clients as well.
Both of these sites have a large readership translating into wonderful exposure for Sustainable Sourcing! They have seen great success in their campaign and continue to renew year after year.
If you would like to learn more about a public relations campaign and how it can help you please contact us . Feel free to read further success stories and testimonials from other clients as well.
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