If your business provides eco-friendly products to consumers, now is the perfect time to start or increase your marketing strategy. The December 2008 issue of Entrepreneur magazine reports that though consumers are concerned about the economy, they are still willing to pay more for green products. The issue states from the National Marketing Institute, “When consumers know a business is mindful of the environment, just over 54 percent say they’ll be more likely to buy its products or services.”
Viral marketing in particular is an excellent way for you to promote your green business while greatly reducing your carbon footprint. Public relations involves sample shipments, magazine publishing and other means of communication that require the use of paper and other natural resources. Viral marketing, on the other hand, is a greener way of increasing awareness about your business and product line, while also bringing more traffic to your website. Working through these social networks and creatively reaching your targeted audiences is key when consumers are selective with their spending habits, and we’ve devised a way to effectively, and affordably, reach these consumers.
We at Libra Design and Media enjoy a greener lifestyle and appreciate businesses dedicated to preserving our environment. Please feel free to contact us at http://www.libradesignandmedia.com/contact.shtml for a no obligation quote or to discuss ways in which we can help promote and grow your business. Follow Libra Design and Media on Twitter http://twitter.com/LibraMedia and visit our newly designed Facebook page at http://www.facebook.com/home.php?#/pages/Chippewa-Falls-WI/Libra-Design-and-Media/48770430958?ref=ts.
