Turning Over a New Leaf in 2009

The new year brings with it a chance to turn over a new leaf and start some fresh business goals. As a full service design and marketing agency, Libra Design and Media is here to help you achieve all of your goals for the coming year and beyond. We strive to make your business all it can be, and can effectively work with you on making a good impression and reaching your target audience. In times of a poor economy, it’s important to invest in your business — particularly, in your marketing plans. Three successful forms of achieving a higher level of brand awareness are through public relations, viral marketing and a fresh web site.

Public Relations
A public relations (PR) campaign is a marketing strategy that is based on working with the media. A highly effective PR campaign can give your business the media exposure it needs and deserves. Depending on your business' marketing goals, the campaign can be organized in many different ways. Most commonly, small to medium sized businesses are in need of product review articles, web site reviews and other types of media exposure in this same arena. Through effectively reaching the key media persons at various magazines, web sites, ezines and other resources, Libra Design and Media will work with your business to help you achieve this media exposure. Because this type of media exposure tends to be more valuable than advertising, and costs a fraction of what you'd pay to advertise in any number of national publications you'll find, it's a good investment for most any business.


Viral Marketing
As social networks continue to boom in the coming year, an effective way to utilize these tools to create brand awareness and increase sales is through viral marketing. With an increasing number of consumers turning to the web and their online “peers” for product and service advice, using word-of-mouth on blogs as a marketing tool is an economical and environmentally responsible way to create brand awareness and increase sales. In addition to having a very high success rate, viral marketing will help your company achieve results. Without the use of paper, shipping or product samples, viral marketing is also a greener way of increasing awareness about your business or product line while also bringing more traffic to your website.


Web 2.0 Site Designs
If you are looking to change or update your look for the new year, Libra Design and Media is here to help. Our creative team is ready to assist you with creating a look that reflects your vision and your business. From basic and dynamic web site design, we will work with you to put your best face forward and make an outstanding impression on your potential customers all on a budget that works for you. We have several new web sites being designed now as businesses are looking into 2009 to create more consumer interest, employing Web 2.0 into their designs, which will be posted in our web site portfolio http://www.libradesignandmedia.com/web_sites.shtml soon.



Contact Libra Design and Media today at http://www.libradesignandmedia.com/contact.shtml for information on how we can help you grow your business and achieve success in 2009. We’re happy to answer your questions and to talk with you more about promoting your business.