Wednesday, September 24, 2008

Reaching Your Audience Through Viral Marketing

Viral marketing is the process of using word-of-mouth through social network services to help create brand awareness and increase sales.

Social network services are becoming increasingly popular as more and more people tend to turn to an online community for support and advice. In an era where we are overwhelmed with media messages, in an age where Facebook, MySpace and YouTube have become important means of communication, consumers are more likely than ever to turn to their online “peers” to discover what services and products they find helpful. Through viral marketing, which is the process employing word-of-mouth with marketing processes, Libra Design and Media has found great success and proven results in viral marketing through social networking. This social networking is achieved through blogs.

Blogs have become vital in relaying information to a large audience which is why they are becoming an important part in the area of viral marketing. Since people tend to feel close to the blogger and believe in what they say, using blogs to market your products and services is affordable and effective. In these times of a tough economy, viral marketing can help achieve results much faster than through advertising, public relations or other forms of marketing. By affordably employing viral marketing into your plans now, you’ll be that much farther ahead of your competitors, and even farther ahead as the economy improves. Being consistent and persistent with your marketing plans, even when the economy is not doing as well as we’d like, is how your business will survive the tough times.

We have found great success with our clients by using blogs and the viral marketing process. By determining strong keywords with our clients and posting daily articles and comments, we have been able to help our clients spread their message quickly and efficiently while also boosting their Google page rankings.

The results have been proven. In a matter of months, one of our clients recently climbed from a PR2 to a PR5, and is on their way to a PR6, which helped them not only increase their Google page rank, but also increased their web traffic. The increased web traffic has helped them increase their profits, and an expansion is planned for January 2009 -- all while our economy is shaky!

With these proven results, and monthly reports provided that highlight the success of a viral marketing campaign, we are confident you will be able to effectively capture your target audience, create brand awareness and also increase your page ranking with this marketing tool. Better page ranks give you the advantage over your competitor in searches, which can bring more traffic to your web site. The best part is that this service is very affordable.

Contact Libra Design and Media today at
http://www.libradesignandmedia.com/contact.shtml for information and details. We’re happy to answer questions and to talk with you more about how viral marketing can help your business now and in the future.

Monday, September 8, 2008

Public Relations for Small Businesses

A public relations campaign, or a PR campaign, is a marketing strategy that is based on working with the media. A highly effective PR campaign can give your business the media exposure it needs and deserves.

Depending on your business' marketing goals, the campaign can be organized in many different ways. Most commonly, small to medium sized businesses are in need of product review articles, web articles and other types of media exposure in this same arena. Through effectively reaching key media persons at various magazines, web sites, ezines, blogs and other media resources, a successful public relations campaign will help your business achieve media exposure. This media exposure can help with bringing traffic to your web site and creating an overall awareness of your business and brands.

With our robust media materials and excellent working relationship with an array of executives, editors and other media staff members, we have effectively and successfully helped a variety of businesses achieve a higher overall awareness in the media. Even during these tough economic times, our clients are enjoying growth and prosperity due to the exposure they receive from their PR campaigns.

A public relations campaign is a perfect fit for any small businesses striving to create name and brand recognition. Because the type of media exposure a PR campaign brings tends to be more valuable than advertising, and costs a fraction of what you'd pay to advertise in any number of national publications, it's a good investment for most any business. A good PR agency will provide a PR report to show the progress of your PR campaign, to include estimated ad values of each type of media exposure received, as well as potential or upcoming articles to be published about your business and products or services.